Digital Urban Panel Marketing
Role Communication and Visual Designer
Tools Figma · Adobe Creative Suite · Google Workspace · Notion
Client Jason Rissman of IDEO
Abstract
Jason Rissman, the client lead and Managing Director of IDEO, was embarking on launching his climate-focused podcast, Invested in Climate. An identity was required for the podcast to ensure consistency in messaging, marketing campaigns, website and listener platforms.
Invested in Climate is a podcast that features conversations with leading experts in the climate industry. Its goal is to help listeners identify investment opportunities, activism, and lifestyle changes that support climate action.
My Role
As Communication Designer, I was responsible for spearheading research efforts, creating a comprehensive brand, building a robust design system, designing a brand standards guide, crafting the interface, and developing marketing concepts for the Invested in Climate podcast.
<aside> 🧭 The Design Challenge Design a brand for podcast created for an audience eager to address climate change.
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<aside> ✅ The Outcome The design of the podcast identity for Invested in Climate was strategically crafted to appeal to an audience seeking practical solutions to climate change. The design had to convey a sense of trustworthiness and approachability, while also being action-oriented and bold.
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Invested in Climate Site Video
Invested in Climate Site Video
Social Media Mobile Marketing Mock-ups